Daily activity 72: Advertisements

June 30, 2020

This week’s theme:

Mysterious News: This Week in History

Fact of the day:

On June 30, 1898 Winton Motor Carriage Company published the first known automobile advert using the headline “dispense with a horse.”

Resources list:

Youtube; Smartphone/video camera; pens and paper; instruments, or homemade shakers, etc; magazines.

Activity 1:

Invent a new product, it could be a new car, a new cleaning product, a new breakfast cereal, a new album of your greatest hits, a new exercise machine, a new workout video, a new west end show, a new chocolate bar, a new item of clothing, a new burger, a new soft drink. Whatever you’d like.

It could be a serious product, or a ‘spoof’ or funny product like ‘Wet Dog Deodorant’, a ‘Cheese Printer’, ‘Bread Gloves’ or ‘Pickle and Bacon Toothpaste’!

Draw what your product would look like, or make a model of it, and give it a name. Think about what special things it does, or why it’s unique and exciting. What would people think was interesting about your product?

Activity 2:

Create and act in a TV Advert for your new product.

Come up with your own slogan to use in the advert (like ‘Just Do It’ by Nike, ‘I’m Lovin It’ by McDonalds, ‘The Isn’t Just Food’ by M&S, ‘Have A Break’ by Kitkat).

Come up with enticing adjectives that describe your product in an enticing way (like the M&S food adverts do) that you can say during the advert (delicious, stunning, exciting, fresh, etc).

Your advert should tell people about your product and get people excited about it.

You could film it on a smartphone and share it with us to see if you’ve convinced anybody or if anybody would be interest in buying it! You can share it on our FacebookInstagram or Twitter or send it to melanie@purplepatcharts.org and we’ll put it online for you!

Activity 3:

Create a radio jingle to advertise your new product. A catchy jingle will stick in people’s heads and make them want to buy your new product. You can use home made instruments such as shakers, sing your slogan, or make a parody of an existing song (such as ‘Simply The Best’).

Listen to some existing jingles for inspiration, such as the ‘I’m Loving It’ jingle by McDonalds, or the ‘Washing Machines Live Longer With Calgon’ jingle.

Activity 4:

Draw a newspaper or magazine advert for your new product. Come up with a logo for your product to feature in the advert. Look at some existing adverts and logos for inspiration. Try this logos quiz or this one.